Area Representatives

Area Representatives are the intermediaries between local association members and the Executive Committee. The two groups keep in regular contact to discuss issues that affect members nationwide.


Michaella Messenger and Amanda Semenoff

Michaella and Amanda have been actively involved in the beauty industry for many years as beauty therapists, skin specialists and cosmetic tattooists.  They are both focused on ensuring our industry in New Zealand is based on high quality and exceptional service.

It is their passion to educate, support and share their knowledge with you.  As directors of Phi Academy and Skin Revision, they are more than qualified to answer any questions you may have and look forward to meeting you. 


Louise Simpson - 027 292 4593

Louise has a strong focus on education, holding the belief that education and training is paramount to a successful industry.  As the Area Rep for the Waikato Region, Louise is looking forward to connecting with and supporting her colleagues in the region.  


Olivia Blakeney Williams – 027 331 7040

Owner of Diamond Laser Medispa in Taupo, Olivia is proud to work with the Association alongside a supportive network of professionals empowering women to become leaders in the industry.  “It is a great honour to be the Bay of Plenty Association Representative, to work towards a safe industry and raising standards as well as providing effective results for our clients”.


Kelly Gosling – 021 181 9023

Kelly is dedicated to continual learning, and believes post graduate education is essential to the success of the beauty industry.  With 12 years’ experience and multiple beauty qualifications, including a City & Guilds International Advanced Diploma, graduating with distinction, Kelly’s skill and experience have taken her from small family salons to 5-star day spas in New Zealand and abroad.

Kelly’s passion for learning and her desire to encourage a highly skilled and professional beauty industry in New Zealand compliments the mission of the Association, and she is very pleased to be the Area Representative for the Nelson/Marlborough Region.  

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Lisa Carruthers - 027 257 7003

Lisa has been a beauty therapist for 16 years, working in New Plymouth and Australia and is currently employed as a Beauty Therapy Tutor at the Western Institute of Technology.  Lisa holds the international CIDESCO Diploma, and is trained in IPL, intense skin peeling, and paramedical skin care.  Lisa’s goal is to encourage more therapists/clinics to join the Association and to raise the standard of beauty therapy professionalism.


Corrie Jacobs – 021 085 83990

Corrie has a wealth of experience in beauty therapy, travelling to almost 200 cities around the world, and having worked in five different countries.  Her goal has always been to become a six-star therapist and to continually learn from other professionals in and around the beauty industry. 

After completing her CIBTAC diploma in Spa and Salon Management in 2016 and graduating as Student of the Year, Corrie moved to New Zealand and fell in love with Dunedin, where she is now based.  Corrie is excited about meeting her colleagues in Otago, and is looking forward to creating a platform where beauty professionals can exchange new ideas and create a safe environment for both therapists and clients.  


Nicole Carter – 03 214 1262

Nicole is the owner of Beauty and Beyond in Invercargill.  Nicole was just 17 years old when she embraced the industry, and 34 years on she has seen beauty therapy grow tremendously.  Nicole has been the Southland Rep on and off for 18 years and sits on the Beauty Therapy advisory committee at the Southern Institute of Technology and the Association’s Executive Committee.  Nicole is available to advise any new or current therapists in her area.