Area Representatives

Area Representatives are the intermediaries between local association members and the Executive Committee.

The two groups keep in regular contact to discuss issues that affect members nationwide.


Michaella Messenger &  Amanda Semenoff

021 437 538

Michaella and Amanda have been actively involved in the beauty industry for many years as beauty therapists, skin specialists and cosmetic tattooists.  They are both focused on ensuring our industry in New Zealand is based on high quality and exceptional service.

It is their passion to educate, support and share their knowledge with you.  As directors of Phi Academy and Skin Revision, they are more than qualified to answer any questions you may have and look forward to meeting you. 


Nicki Arthur & Phillippa Craven


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I’m honoured to be representing the association as an Auckland area rep.  I have had a varied and long career in Beauty Therapy over 35 years working as a therapist and then tutoring for several years.  Our industry has seen many developments and that is what keeps my passion alive. I found my niche in advanced treatments however my passion is Electrolysis for which I specialise.  I love learning new information, enhancing my knowledge and I am excited to pass on my enthusiasm for our industry to our future beauty professionals.




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 Phillippa has been a qualified Beauty therapist, electrologist and trainer for over 30 years achieving a trophy for 'professional skincare clinic' from the beauty association in 2008.
Phillippa is excited to be the new area representative for Auckland and would like to share her experiences whilst encouraging and supporting others within the industry.
"I believe that we should always learn and refresh ourselves that is why I recently completed my certificate for life coaching. I will provide my support and guidance whenever needed”, Phillippa says.


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Sarah Fletcher

With over 25 years experience within the Professional Beauty Industry, Sarah brings with her a wealth of  knowledge and experience  to her role as Area Representative for the Waikato Region.

Sarah  along with running her own businesses has been a tutor for 13 years, an External Verifier for City and Guilds and now also a industry assessor for HITO.  

Sarah enjoys the energy of our industry as it continues along with its evolving journey.  She looks forward to meeting you all in due course.



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Olivia Flower – 027 331 7040

Owner of Diamond Laser Medispa in Taupo, Olivia is proud to work with the Association alongside a supportive network of professionals empowering women to become leaders in the industry.  “It is a great honour to be the Bay of Plenty Association Representative, to work towards a safe industry and raising standards as well as providing effective results for our clients”.

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Tracey Price  - 027 357 62722

Tracey is  a qualified aesthetician, with 27 years’ experience in the industry. She is the proud owner, operator, and director of HB Laser Skin Clinics based in Hawkes Bay. Operating successfully for the last 5 years and they pride themselves in offering a professional service within a friendly environment.

Tracey is very passionate about the industry, and would love to share her knowledge and experience, to help and support other businesses within the Hawkes Bay area. 

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Tegan Frost - 027 378 1759

Tegan is an award winning Beauty Therapist based in the Taranaki. Her career in the beauty industry in started in 2007 after graduated from the Western Institute of Technology in Taranaki, as the CIDESCO Top practical therapist of my year. She quickly realised that skin health and advanced skin treatments was where her passion for the beauty industry lay and now dedicates a large portion of her career to growing my knowledge in this area.

In 2016 Tegan launched her very own beauty clinic called Divine Skin and Beauty in Bell Block, converting the bottom story of her home into a purpose built clinic.

"I have been a very passionate member of the NZARP since I began in the industry. I love connecting with other beauty professionals from around New Zealand, inspiring each other to be and do our best.  I am excited to be back in a leadership role, supporting our industry as we move forward."

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Sherri-Lee Scholtz - 021 154 1722

Sherri-Lee has been in the Industry for around 10 years, graduating from Elite International with Cibtac and Cidesco qualifications and now owns her own award winning salon!

She is excited to be part of a supportive association that promotes high industry standards, and strives towards the implementation of more regulations. Sherri-Lee hopes to help the students and new members see the benefits of belonging to the association and the pride that comes with being a member.  

"Clients really are in safe hands with us. We are the future of the industry, with our passion and drive to improve professional standards we can create a bright future."


Kelly Gosling – 021 181 9023

Kelly is dedicated to continual learning, and believes post graduate education is essential to the success of the beauty industry.  With 12 years’ experience and multiple beauty qualifications, including a City & Guilds International Advanced Diploma, graduating with distinction, Kelly’s skill and experience have taken her from small family salons to 5-star day spas in New Zealand and abroad.

Kelly’s passion for learning and her desire to encourage a highly skilled and professional beauty industry in New Zealand compliments the mission of the Association, and she is very pleased to be the Area Representative for the Nelson/Marlborough Region.  

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Larissa Whitman - 027 692 3456

Larissa has been in the Beauty Industry for a smidge over 20 years in which time she has had the pleasure of working with many inspiring colleagues and clients, and experienced the vigour’s & rewards of owing her own business. 

To Restore a Revitalised sense of self & inner beauty through therapeutic treatments has been a passion of Larissa's throughout my career.  She has specialised in MLD & Electrology and now wanting to  pass onto the new generation beauty therapy students in her role as one of the Beauty Therapy tutors at ARA Polytech in Christchurch.

Larissa is excited to be your point of contact as Area Rep for Christchurch.  She looks forward to meeting you and being of assistance.

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Lucy Skye - 027 222 0364

Lucy has been in the Beauty Industry for the past thirteen years working in Spas and Salons across NZ and internationally.  In which time she has had the pleasure of meeting inspiring tutors, work colleagues and clients.

It has been almost four years since she opened her own Beauty Studio in Wanaka and she has loved every moment of the experience.  Lucy looks forward to meeting and supporting others in our industry and working with the Association to promote high industry standards.



Corrie Jacobs – 021 085 83990

Corrie has a wealth of experience in beauty therapy, travelling to almost 200 cities around the world, and having worked in five different countries.  Her goal has always been to become a six-star therapist and to continually learn from other professionals in and around the beauty industry. 

After completing her CIBTAC diploma in Spa and Salon Management in 2016 and graduating as Student of the Year, Corrie moved to New Zealand and fell in love with Dunedin, where she is now based.  Corrie is excited about meeting her colleagues in Otago, and is looking forward to creating a platform where beauty professionals can exchange new ideas and create a safe environment for both therapists and clients.