Area Representatives

Area Representatives are the intermediaries between local association members and the Executive Committee.

The two groups keep in regular contact to discuss issues that affect members nationwide.


Michaella Messenger &  Amanda Semenoff

021 437 538

Michaella and Amanda have been actively involved in the beauty industry for many years as beauty therapists, skin specialists and cosmetic tattooists.  They are both focused on ensuring our industry in New Zealand is based on high quality and exceptional service.

They are passionate about educating, supporting, and sharing their knowledge with you.  As directors of Phi Academy and Skin Revision, they are more than qualified to answer any questions you may have and they look forward to meeting you. 




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Please welcome Jen Tairi as our Waikato Area Rep.  Jen was appointed at our AGM in September 2023 and is looking forward to meeting all our members in her region.

Jen is passionate about educating therapists and supporting new therapists as they begin their careeers in the beauty industry.  She is very approachable so get in touch with her if you live in the Waikato region and have any queries about the NZARBp or anything skin related.





Dawn Baxter - 021 932 498

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Dawn’s looking forward to representing Hawkes Bay within the Association.  She has been in the industry for over 30 years. In this time she has worked in various roles within the industry  including Sales and Marketing Manager for a skincare company, Business Development Manager and also worked for AUT as an Educator.  

Dawn returned to Napier to help set up the Beauty School at Te Pukenga - EIT where she worked as Programme Co-ordinator for a number of years .  She  now owns her own sucessful  clinic and also contracts to some companies in a training capacity when needed. Dawn brings a wealth of knowledge and experience to her role for the region and is passionate about education and professionalism.

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Michele Gray - 027 282 9668

Michele started her beauty career in 2009 when she studied at WITT in New Plymouth, soon after immigrating from South Africa.  Michele graduated as Top CIDESCO student in 2010.  In 2015 an opportunity to take over and own her own beauty clinic came about and Michele created Urban Beauty Spa, in New Plymouth. 

Michele’s passion definitely lies within the relaxation side of the industry and therefore loves doing spa packages and different types of massage.  Urban Beauty Spa started as a small team of 2 and has now grown to 7 amazing therapists. Owning her own beauty spa definitely comes with its challenges but it has been an extremely rewarding journey for Michele. “Working within such a talented team and doing it in a place that I love with all our wonderful clients, is priceless!”


Having a work-life balance is also very important to Michele, and therefore she works hard to achieve a successful business, but also spend as much time as possible with her husband and two children, Charlotte 4, and Elijah 12. 

“I am very honoured and excited to take on this role and look forward to working with our beauty professionals in Taranaki.”







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Larissa Whitman - 027 692 3456

Larissa has been in the Beauty Industry for a smidge over 20 years in which time she has had the pleasure of working with many inspiring colleagues and clients, and experienced the vigour’s & rewards of owing her own business. 

To Restore a Revitalised sense of self & inner beauty through therapeutic treatments has been a passion of Larissa's throughout her career.  She has specialised in MLD & Electrology and is now wanting to pass onto the new generation of beauty therapy students in her role as one of the Beauty Therapy tutors at Te Pukenga/ARA Polytech in Christchurch.

Larissa is excited to be your point of contact as Area Rep for Christchurch.  She looks forward to meeting you and being of assistance.


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Rachelle Sowman - 027 544 2303

My journey as a Therapist began in 2005 when I learned Indian Body Massage, I found my calling, caring for people.   Finally in 2009 I began my career in the Beauty Industry, since then I have been on a quest to continually improve myself both personally and professionally.  I feel so lucky to have experienced a diverse cross section within industry, this has helped shape me not only as a Skin & Beauty Therapist but a human being.

My strengths are Corneotherapy, Skin Nutrition and recently tutoring in industry.  I love to care for people, supporting them, encouraging their growth both personally and professionally.  The desire to contribute and support industry outside of my own business and work is very appealing.