Area Representatives

Area Representatives are the intermediaries between local association members and the Executive Committee.

The two groups keep in regular contact to discuss issues that affect members nationwide.


Michaella Messenger &  Amanda Semenoff

021 437 538

Michaella and Amanda have been actively involved in the beauty industry for many years as beauty therapists, skin specialists and cosmetic tattooists.  They are both focused on ensuring our industry in New Zealand is based on high quality and exceptional service.

They are passionate about educating, supporting, and sharing their knowledge with you.  As directors of Phi Academy and Skin Revision, they are more than qualified to answer any questions you may have and they look forward to meeting you. 




 Jen Tairi - 021 064 8620




Dawn Baxter - 021 932 498

Dawn Baxter 2.jpg


Dawn’s looking forward to representing Hawkes Bay within the Association.  She has been in the industry for over 30 years. In this time she has worked in various roles within the industry  including Sales and Marketing Manager for a skincare company, Business Development Manager and also worked for AUT as an Educator.  

Dawn returned to Napier to help set up the Beauty School at Te Pukenga - EIT where she worked as Programme Co-ordinator for a number of years .  She  now owns her own sucessful  clinic and also contracts to some companies in a training capacity when needed. Dawn brings a wealth of knowledge and experience to her role for the region and is passionate about education and professionalism.

TARANAKI                                                                              Michele Gray.jpg

Michele Gray - 027 282 9668

Michele started her beauty career in 2009 when she studied at WITT in New Plymouth, soon after immigrating from South Africa.  Michele graduated as Top CIDESCO student in 2010.  In 2015 an opportunity to take over and own her own beauty clinic came about and Michele created Urban Beauty Spa, in New Plymouth. 

Michele’s passion definitely lies within the relaxation side of the industry and therefore loves doing spa packages and different types of massage.  Urban Beauty Spa started as a small team of 2 and has now grown to 7 amazing therapists. Owning her own beauty spa definitely comes with its challenges but it has been an extremely rewarding journey for Michele. “Working within such a talented team and doing it in a place that I love with all our wonderful clients, is priceless!”


Having a work-life balance is also very important to Michele, and therefore she works hard to achieve a successful business, but also spend as much time as possible with her husband and two children, Charlotte 4, and Elijah 12. 

“I am very honoured and excited to take on this role and look forward to working with our beauty professionals in Taranaki.”







lariss Pic.jpgCHRISTCURCH

Larissa Whitman - 027 692 3456

Larissa has been in the Beauty Industry for a smidge over 20 years in which time she has had the pleasure of working with many inspiring colleagues and clients, and experienced the vigour’s & rewards of owing her own business. 

To Restore a Revitalised sense of self & inner beauty through therapeutic treatments has been a passion of Larissa's throughout her career.  She has specialised in MLD & Electrology and is now wanting to pass onto the new generation of beauty therapy students in her role as one of the Beauty Therapy tutors at Te Pukenga/ARA Polytech in Christchurch.

Larissa is excited to be your point of contact as Area Rep for Christchurch.  She looks forward to meeting you and being of assistance.




 Shelley Howat - 020 4122 4525Shelly Howat.jpg

Shelly is an award-winning Beauty Therapist from Balclutha. Shelly started training at S.I.T Invercargill in 2009 where she was awarded 'Student of the Year' and then graduated in 2010 with the 'Highest Achiever Award'.

Shelly began her own business BEAUTY@45 in 2020. Creating a beautiful clinic at home.

“I love to help clients and enjoy making them feel good about themselves. I also enjoy training and my main focus is on skin health.  I am very proud to be a member of NZARBP. Being a business owner it is very important to set a high standard and ensure clients are in safe hands.  I look forward to meeting new and existing members and sharing my passion for the beauty industry.”


Toni Davis.2.jpg


Toni Davis 027 362 3244


Toni studied at SIT Invercargill in 2016 and has been working at Beauty & Beyond Urban Spa for approx 3.5 years now.  She has worked her way up from Junior Beauty Therapist to Senior Beauty Therapist Manager where she directs and trains the girls where needed.  Toni also creates plans on how to keep the salon organised and tidy whilst also looking for new treatments and products to experience

"I look forward to meeting members and non-members alike in my role as Area Rep for the Southland region"